In fact although we can only consciously focus on a few ideas at a time the subconscious mind is capable of thinking hundreds of millions of thoughts simultaneously - it is believed that every thought you have ever had is stored in the subconscious mind.
Every thought that is part of a belief that you hold forms the structure of that belief system. Every minute of every day these thoughts are active in your subconscious mind.
If the belief is a positive life-affirming one, then those thoughts will support you and drive you forward towards success and happiness. However, if the belief you hold subconsciously is negative or damaging to you in anyway then the active thoughts associated with it will hinder your progress and block you at every turn!
There is nothing new in this concept. Since the time of the Ancient Babylonians it has been known that our thoughts are creative forces in our lives and that there are no stronger or more powerful thoughts than those held in the subconscious mind.
However, knowing this truth and being able to use that knowledge to your advantage are two completely different things.
Often even when we consciously know that our behaviours are negative and harmful to us we cannot break free from the habits formed by them. Smoking cigarettes is a perfect example.
Negative habits often become so subconsciously ingrained that trying to break them consciously is a futile and extremely frustrating task. This is the same with beliefs that have been held for a life-time such as "I'm not good enough" or "I'll never get ahead" or "money is hard to come by" or any other number of negative and false beliefs!
In order to change negative habits and negative beliefs it is always best to take the path of least resistance. Yes it is possible to use your will-power to overcome these things because you are an unlimited being with unlimited will-power.
However, it takes a great amount of energy and focus to achieve this through will-power alone.
Using the subconscious mind to reprogram itself is by far the easiest and quickest way to change a habit or behaviour, instil a new belief or even achieve your goals.
Through the use of professionally produced subliminal cds or even by making your own subliminal recordings through the latest subliminal software you can do this and I would highly recommend you try this for yourself!